ACU Wildcat Week

Served as Social Media Content Coordinator during Abilene Christian University’s Wildcat Week, leading content capture across key student engagement events and coordinating social media coverage with campus departments throughout the week. The work combined real time social storytelling, photography, video production, and asset development to document the student experience while creating content for both immediate distribution and future brand use.

Three featured pieces of content I personally captured and edited generated a combined 53,673 views.

During my first two weeks managing content for the account, overall content generated 577,082 views, 16,367 interactions, and 277 new followers, demonstrating strong early momentum across the university’s social media presence.