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Executive Communications & Digital Storytelling
During my time at ACU, I worked with university leadership, academic departments, and student ambassadors to create stories that connected with alumni, donors, students, and the broader community. My focus was bringing a more creative approach to LinkedIn through photography, executive communications, and visual storytelling that made university announcements and achievements more engaging.
Over two months, our LinkedIn page saw significant audience growth and engagement while I contributed to content strategy, creative direction, and execution:
257% increase in reactions and likes
124% increase in comments
87% increase in shares and reposts
110% increase in clicks
2,700 new followers