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LC Womens Flag Football Campaign
Campaign Lead
Responsibilities
• Campaign strategy and creative direction
• Graphic design and visual storytelling
• Recruitment messaging development
• Brand alignment with Lane College Athletics
• Lead generation and call to action development
• Creation of promotional assets for digital platforms
Campaign Goals
• Increase awareness of Women's Flag Football at Lane College
• Recruit prospective student athletes
• Establish a strong visual identity for a new athletic program
• Position Lane College as a destination for women seeking competitive athletic opportunities
Deliverables
• Recruitment graphics
• Awareness and promotional graphics
• Program launch announcements
• Informational recruitment materials
• Social media marketing assets
Leveraged sports marketing, branding, and visual storytelling to create a recruitment campaign introducing Women's Flag Football to prospective students. The campaign combined compelling messaging with a cohesive visual identity to generate interest, build program awareness, and support recruiting efforts while highlighting the values of leadership, competition, and student success at Lane College.
