NCAA D2 Day

For NCAA Division II Day, I led the creative execution of a campus wide athletics campaign centered on the Division II philosophy of Life in the Balance. In preparation for the initiative, I collaborated with the NCAA Division II marketing strategy team to ensure brand compliance, messaging alignment, and adherence to national campaign objectives. I translated those national guidelines into a localized strategy tailored specifically for Lane College.

The campaign featured a professionally directed Thank You D2 video with the Athletic Director and selected student athletes, individual Five Game Day Necessities features, and Day in the Life storytelling captured by athletes across multiple programs. I developed the concepts, scripts, visual direction, and production schedule while guiding on camera delivery to maintain consistency with both NCAA and institutional branding standards.

This project strengthened athletics visibility, reinforced brand alignment with the national Division II identity, and showcased the holistic student athlete experience at Lane College through intentional, student centered storytelling.